In mid-May, Krogab joined thousands of coffee professionals, roasters, baristas, and enthusiasts at the London Coffee Festival, one of the most anticipated events in the European coffee calendar. Alongside our valued partners Golden Waffles and MONIN, we were proud to be part of an event that brought together some of the most exciting names and ideas in the industry.
A Festival of Industry and Innovation
This year's festival once again brought together a wide cross-section of the coffee community: independent café owners, established brands, and visitors keen to see what's new in the sector. From the latest machinery to fresh product launches, the event offered a useful look at where the industry is heading and the innovation taking place across it.
For our team, it was a valuable opportunity to be part of the conversation: meeting new contacts, reconnecting with familiar ones, and seeing first-hand how the industry continues to develop
Showcasing Golden Waffles with MONIN
At the heart of our presence at the festival was a collaboration we're particularly proud of: showcasing the Golden Waffles range paired with MONIN’s renowned syrups. The response from visitors was overwhelmingly positive. Independent coffee shop owners, many of whom are constantly on the lookout for products that combine quality, consistency, and a touch of indulgence, gave fantastic feedback on the waffles and the pairings on offer.
Hearing that kind of validation directly from the people who serve coffee every day is hugely rewarding. It confirms what we already believed: that Golden Waffles is a product that genuinely resonates with the UK hospitality scene, and that it pairs beautifully with the quality MONIN brings to the table.
A Collaboration That Worked
Beyond the visitor response, the festival was a fantastic showcase of what's possible when great partners come together. Working alongside Golden Waffles and MONIN was seamless; a true team effort that highlighted the strength of our collaboration. The conversations we had over the course of the event have already opened up exciting possibilities for future cooperation, and we're looking forward to exploring how we can bring Golden Waffles to even more venues across the UK in the months ahead.
Krogab: A Trusted Partner in the UK
For Krogab, the London Coffee Festival was a good reflection of the work we do. We aim to be a reliable partner for established brands looking to grow in the UK market, whether that means helping a global name reach new audiences, supporting product launches, or building long-term relationships with hospitality businesses across the country. Our role is to make sure quality products find their way to the customers who'll appreciate them.
The success of our presence at the festival, and the strength of our partnerships with Golden Waffles and MONIN, is a testament to that mission.
Looking Ahead
We left the London Coffee Festival feeling energised, inspired, and excited about what's next. To our partners at Golden Waffles and MONIN: thank you for an outstanding few days. And to everyone who stopped by to chat, taste, and share their feedback, we appreciate you.
If you are interested in exploring what Krogab can offer, we'd love to hear from you.
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